Scaling What Matters
Hi - I’m Katie. With 15+ years scaling high-growth ventures—from launching Eventbrite in Europe to driving multimillion-dollar ARR growth for AI and climate tech companies—I know what it takes to turn innovation into traction.
Organisations frequently struggle to define a compelling value proposition - whether it’s because you’re starting out, opening up new markets, or launching new products. I help you articulate what makes you different, and create a structured, repeatable approach to turn your technical innovation into sustained commercial success.
From Product to Market Leader
Brilliant products don’t sell themselves—behavior drives markets. With deep commercial experience and an MSc in Behaviour Change, I bring a unique lens to go-to-market strategy—helping you not just define your category but shape how customers think, decide, and act.
Whether you’re launching, repositioning, or struggling to gain traction in a crowded market, I bridge the gap between technical complexity and compelling market narratives that drive demand.
Proven Experience, Real Impact
I’ve been on the front lines of growth at every stage:
Eventbrite – As the first European marketing hire, I helped scale revenue from European launch to IPO, building the European marketing function, and expanding through regional launches and M&A.
Karshare – As founding marketer, I took the company from pre-launch to multi-six figure monthly revenue, expanding into six cities in 12 months.
Sust Global & Climate Tech Ventures – I’ve worked with deep-tech and AI-driven companies to simplify complex solutions into compelling product narratives that drive adoption.
Typically joining as the first marketing lead, I specialise in building systems for scalable growth and guiding companies to product-market fit.
How I Can Help
I work with founders and leadership teams who are ready to translate their innovation into growth. My focus areas include:
Product Positioning & Market Narrative – Helping you articulate your unique value in a way that resonates and converts.
Go-to-Market Strategy – Creating structured, repeatable systems to drive customer acquisition and scale.
Revenue Alignment & Sales Enablement – Ensuring marketing, sales, and product teams are working together effectively.
AI & Climate Tech Growth Strategies – Navigating the intersection of complex technology and commercial impact.
Leadership & Team Development – Coaching founders and marketing leaders to build and scale high-performing teams.
Beyond Strategy: Execution That Moves the Needle
I don’t just build strategies, I operationalise them. Having built multiple teams from the ground up, I know that success isn’t just about the right plan; it’s about execution, alignment, and momentum.
If you’re struggling to define your positioning, align your team, or scale your go-to-market strategy, let’s talk.