My Approach
Work With Me
Scaling a business isn’t just about having a great product—it’s about ensuring your message lands, your go-to-market strategy is structured, and your team is aligned to execute. Whether you need a hands-on consultant, strategic advisor, or leadership coach, I offer tailored support to help you move forward with clarity and confidence.
Here’s how we can work together:
Product Marketing Consultant
For founders and leadership teams who need hands-on product marketing leadership.
I embed within your team to define your positioning, sharpen messaging, and build a structured go-to-market strategy that aligns marketing, sales, and product. This is ideal if you're launching, repositioning, or scaling and need deep expertise without hiring a full-time product marketing lead.
What’s included:
✔ In-depth positioning and messaging refinement
✔ Go-to-market strategy and execution
✔ Sales and marketing team alignment
✔ Ongoing collaboration with leadership and product teams
✔ Fractional / interim engagements
Best for: Series A+ startups, VC-backed scale-ups, PE backed established organisations - and leadership teams preparing for expansion.
Go-to-Market Advisor
For founders and teams who need structured guidance but retain execution in-house.
I act as an on-call product marketing expert and strategic partner, helping you build a repeatable, structured approach to customer acquisition and market expansion without the need for a full-time hire.
What’s included:
✔ Strategic positioning & GTM playbook
✔ Customer segmentation & targeting frameworks
✔ Competitive analysis and differentiation
✔ Guidance on sales and marketing team alignment best practice
✔ Regular advisory sessions & implementation check-ins
Best for: Founders and teams who need strategic oversight while executing in-house.
Leadership Coach
For founders and marketing leaders navigating growth, transition, or leadership challenges.
Leadership at high growth stages can be overwhelming. Whether you're stepping into a bigger role, scaling a business, or pivoting in your career, I provide tailored coaching to help you clarify your direction, make better decisions, and lead with confidence.
What’s included:
✔ 1:1 coaching tailored to your goals
✔ Support in decision-making, leadership, and mindset shifts
✔ Career transitions, founder wellbeing, and scaling leadership teams
✔ Structured sessions with actionable takeaways
Best for: Founders, CMOs, and senior leaders looking for clarity, confidence, and direction.
