Testimonials

  • “Katie joined Eventbrite right when we launched our product in the UK and she was instrumental in building our local presence in the region, both online via a myriad of marketing activities and offline at physical events, relentlessly building our brand awareness in the region. She always ensured that we remained true to our core company values and that we built a brand that resonated with the local market.”

    Renaud Visage, Co-Founder, Eventbrite

  • “Katie helped us with our growth strategy and execution plan. She made an immediate impact whilst also planning longer term goals. Katie's passion for commercial growth is infectious and her ability to bring teams together to drive value was exactly what we needed at Gett. Initially Katie was tasked with assessing and improving our internal processes and systems to develop a world class marketing team ensuring we were getting the basics right. In parallel Katie planned for and executed several high impact projects focused on driving growth including Gett's first out of home brand awareness campaign since pre-Covid - increasing the marketing channel mix for both B2B and B2C.”

    Chris Lewis, Managing Director UK, Gett

  • “Katie built out the marketing and business development functions during her time as Chief Marketing Officer at Karshare, building a team of 8, and launching in 6 cities. Katie is collaborative and creative, and excels as a people leader. She brought great strategic insights to Karshare's leadership team and was passionate about propelling forward our mission to do more with less.”

    Andy Hibbert, CEO, Karshare

  • “Katie built out the marketing function for Sust Global, developing our brand strategy, relaunching our website, and shaping our purpose, to make every decision climate informed. Katie is highly customer centric and has built out our product use cases and helped to identify new growth opportunities, through user research and targeted lead activations.”

    Josh Gilbert, CEO, Sust Global

Recent Work.

  • Unlocking Product-Market Fit.

    For an early-stage SaaS platform, I transformed complex technical capabilities into clear market propositions. By focusing on specific customer pain points and value drivers, we achieved 120% quarter-on-quarter growth in enterprise leads and doubled conversion rates within six months.

  • Building Predictable Pipeline.

    Implemented scalable demand generation for a mobility provider, combining targeted content, marketing automation and sales enablement. Result: 10x increase in qualified opportunities and 40% improvement in lead-to-opportunity conversion within the first quarter.

  • Scaling Through New Channels.

    Helped a sustainability tech platform expand beyond their initial market. Developed partnership strategy and built new enterprise sales function, leading to £3M in pipeline from previously untapped segments and reducing customer acquisition costs by 60%.

  • Optimising Growth Systems

    For a marketplace business, rebuilt the entire customer acquisition engine. Established clear metrics, optimised channels and improved targeting. Outcomes included 80% increase in monthly recurring revenue and 45% reduction in cost per acquisition.

  • Breaking Into Enterprise.

    Transformed go-to-market approach for a B2B platform moving upmarket. Created enterprise-ready positioning, rebuilt sales processes and developed proof-of-concept framework. Resulted in first six-figure deals and 3x increase in average contract value.

  • Launching New Categories.

    Led category creation strategy for innovative climate tech solution. Developed clear market positioning, built thought leadership programme and created sales enablement toolkit. Achieved £5M pipeline within six months in previously undefined market space.

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