The Opportunity: As Natcap expanded post-Series A, the team recognised the need to refine their market positioning and use cases to engage a broader set of customers. With increasing interest from enterprise clients, they wanted to ensure their sales and marketing functions were aligned to communicate the full potential of their offering.

The Approach: I worked closely with the leadership team to:

Clarify and expand product use cases, making it easier for customers to see how the platform could solve their challenges.

Develop in-depth case studies and product narratives, supporting stronger sales conversations and marketing efforts.

Enhance internal alignment, introducing processes to ensure customer insights fed directly into sales and marketing strategy.

Prepare for scalable growth, implementing structured systems to support expansion efficiently.

The Impact: This strategic refinement helped Natcap engage more effectively with enterprise clients and investors while strengthening their internal go-to-market execution.

The Opportunity: Viable, a finance automation platform for SMBs, had seen strong initial traction and was looking to build on this momentum with a structured, scalable approach to customer acquisition. As the team explored new industry verticals, they wanted to ensure their positioning resonated effectively across different segments.

The Approach: I worked with Viable to:

Refine their market positioning, ensuring clarity and differentiation.

Tailor messaging for different industry verticals, strengthening engagement and conversion.

Establish a structured demand generation engine, integrating data-driven lead generation, content marketing, and outbound sales.

Lay the foundation for scale, implementing automation and CRM processes to improve efficiency.

The Impact: This work helped Viable transition from an early-stage sales approach to a structured go-to-market strategy that could scale effectively.

The Opportunity: Sillion, an ESG consultancy, had built a strong reputation in sustainability and was looking to diversify its growth strategy beyond industry referrals. The team saw an opportunity to scale demand generation in a way that aligned with their existing brand authority while reaching new customers more predictably.

The Approach: I helped Sillion by:

Refining their value proposition, ensuring their messaging resonated across a broader audience.

Introducing new go-to-market channels, identifying scalable outbound and partnership-led growth opportunities.

Operationalising growth systems, implementing structured lead generation and performance tracking to drive more predictable revenue.

The Impact: These initiatives allowed Sillion to diversify its customer acquisition channels while maintaining its strong brand positioning and industry credibility.